Golden Achievement Award
Individual PR Project
Award: Framed Certificate
Contest Period: Jan. 1, 2021 - Dec. 31, 2021
Cost: $30 members / $35 non-members
Description of Award:
This awards program is for projects that represent an aspect of the overall public relations program.Examples include back-to-school infor-mation campaign; series of publications designed to accomplish a specific purpose; campaign material for programs to build understanding for schools; series of media relations activities; staff and student recognition and internal programs; school activities, programs or projects at shopping malls; a marketing/e-marketing component dealing with pre-school, community education, or other special efforts; series of radio and television shows or PSAs; exemplary community involvement techniques for volunteers/advisory councils, coalitions, non-parents, etc.; anniversary celebrations; business-school partnerships; bond referendum, crisis communication, etc. Each entry is judged against the criteria, not other entries. Judges will select as many winners as meet the contest criteria.
- Read the guidelines carefully. If you fail to follow the guidelines, the judges will subtract points in judging or disqualify your entry.
- Prepare a one-page summary of the activity, project, publication, or video specifically addressing its purpose and your analysis, planning, communication and evaluation.
- Supplementary documentation is permissible, but is limited to 3 pages of newspaper clippings, letters, brochures, etc. Videos or video links may be submitted for appropriate broadcast entries.
- Brevity, clarity of concept, good writing and evidence of objective evaluation of your project are factors the judges look for in winning entries.
- Organize your entry using the four-step criteria that the judges will evaluate on a point scale. These are:
- Evidence of Need - Evidence of the need or problem must be described and program goals must be stated and measurable.
- Planning - Identified target audiences, involve-ment of others in the planning, variety of communication channels considered and utilized.
- Execution/Communication - Timelines, implementation strate-gies, and effective communication techniques.
- Evaluation - Evidence that your program accomplished your stated goals.